Business Success

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10 Rules For Success in Business

  1. Use Your Strengths
    1. Delegate everything else
  2. Work
    1. Nobody else is going to do it for you
  3. Prioritize
    1. God
    2. Family
    3. Career
    4. Personal Time
  4. Execute
    1. Having ideas is great, visualization is great too, but if you don't something about it, it will never happen.
  5. Tell your story
    1. People connect better with you when they know your story
  6. Serve
    1. Truly care about and serving your customers and/or followers
    2. Give them something of value
  7. Do what matters
    1. There are so many distractions, especially for entrepreneurs, but you can do it all.
    2. Some things are good, some things are better, but doing what's best will get you the farthest.
  8. No Excuses
    1. Making excuses is just another way of giving up.
  9. There are no overnight successes.
    1. While something may appear to have come up suddenly out of nowhere, there are always a long line of events that lead up to it.
    2. Be patient with yourself and keep moving forward.

How to Succeed on YouTube

YouTube Strategy:

  1. Branding - be clear about what your videos are about (5sec to show brand)
  2. Rank your Videos - It is a search engine, check on what people are searching for
  3. Make shareable videos - would people want to share it? (short is more shareable)
  4. Be Unique - Be Yourself (The Purple Cow)
  5. Collaboration - who can you help provide value to their channel in return for a shout out
  6. Social Media - A great way to share with communities that will like your videos
  7. Who is your target audience - podcasts, blogs, events - dive deep in those communities

Why do people watch YouTube

  1. recommendations
  2. entertainment
  3. education/informative
  4. has value / good content

Do Research

  1. What is my channel about
  2. Who is my target audience
  3. Why are they interested in my channel
  4. how can I get them to share

Perform Recon

  1. Social media
  2. websites
  3. Friends
  4. Family
  5. etc..

Have a production formula

  1. Hook viewer in first 3-7 seconds
  2. Show bumper
  3. Main content
  4. Engage user
  5. outro
  6. Call to action

Optimize videos

  1. Upload to private
  2. Customize title, description, thumbnail, tags, transcribe video, etc.
  3. Then set to public or Schedule

Share your video

  1. Don't spam
  2. make good posts and embed your video

Engage and interact

  1. Take time to comment on your video
  2. replay to comments

Evaluate and adjust

  1. Look at your analytics
  2. Evaluate how your users find you
  3. Track your engagement
  4. etc.

Look for collaboration opportunities

  1. Similar Target audience
  2. Similar popularity
  3. Similar video quality

Otherwise they make just take your viewers away from you, or not find you interesting at all.


  1. Batching - Shoot a bunch of videos at once, then edit and put out over time
  2. Block time - find a regular time to shoot and edit videos
  3. Assistant - my kids? My wife won't do it... :(
  4. VAL - Video, Audio, Lighting - make sure your equipment is ready
  5. Set - a place to shoot (mine is out in the wild)
  6. Wardrobe - Don't be warring the same thing for each videos


  1. Video Outline - not a script, not on shoot day
  2. Shoot Video
  3. Shoot a Thumbnail Photo
  4. Shoot B-Roll - voice overs, cuts to second shots, etc.
  5. Batch produce Social Media photos

Search results

  1. Keywords Based on how much watch time - most important - especially in the 1st week
  2. Metadata (description, tags, etc.)
  • Consistency
  • Content
  • Community

Making Films:

  • Gear doesn't matter
    • Cell Phones work great
  • Story is Golden
    • Everything else serves the story
  • Repetition is the only way to get better

Getting Sponsors

This is about helping to connect a company to people who will buy their products.

Create a Sponsor Proposal:

  1. Be clear about your demographics
    • What audience will you create for them?
  2. Make your proposal great and professional looking (Follow Industry Standards).
    • Description of what you do or who you are (writer, YouTuber, blogger, Speaker, etc.)
    • Goals for your sponsors (what you will do for them).
      • Educate people about their products
      • Expose them to potential buyers
      • Increase Brand awareness & Loyalty
      • Drive Traffic to Their web-site
      • Help them get sales
      • Ultimately how will you help their bottom line
    • Storytelling (reads like a novel)
      • A human story to make an emotional connection
      • Write a short novel about your story
      • show your humanity.
      • Tell them your struggles
      • Tell them what you are working on.
    • Sponsor benefit ideas
      • Award Presentation at an event with speaking opportunity
      • Signage and promotion
      • Speaking opportunities at your event
      • Introduce them to your followers: at events, on your web-site, social media, e-mail, video, etc.
      • Cuponing
      • Sampling their products for them
      • Exposure
      • on-site sales
      • Branding to target audience
    • Sponsor Levels and Fees
      • Offer different options
      • Don't low-ball yourself; big company's won't think your serious if you don't ask for at least $10,000 or more.
      • Mention Annually renewable - create expectation that this can be an on-going deal.
      • Bundle together everything you will do for them for the year into a single annual package.
      • Offer 3 or four levels of sponsorship, from 10K to 100K, or more if it's a big offering.
  3. Have clear deliverables
    • make sure there are no questions on what you will provide for them.
  4. Yearly Sponsor Reports
    • Show them what you have done for them.
    • Show how it was beneficial to them.
  5. Marketing and Promotion
    • Tell them how you will market them or their products.
      • YouTube Videos
      • Events
      • Blog posts.
      • Social Media
      • Etc.
  6. Make a list of potential Sponsor.
    • Make sure they fit your demographic.
    • Get at least a lit of 10 companies to reach out to.
    • Research them thoroughly so you know what they are truly about.
  7. Send proposal to the right person at the company.
    • Marketing director or VP.
    • Promotions department
    • Media/Press department