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- 1 10 Rules For Success in Business
- 2 How to Succeed on YouTube
- 3 Getting Sponsors
- 4 Miscellaneous
10 Rules For Success in Business
- Use Your Strengths
- Delegate everything else
- Nobody else is going to do it for you
- Personal Time
- Having ideas is great, visualization is great too, but if you don't something about it, it will never happen.
- Tell your story
- People connect better with you when they know your story
- Truly care about and serving your customers and/or followers
- Give them something of value
- Do what matters
- There are so many distractions, especially for entrepreneurs, but you can do it all.
- Some things are good, some things are better, but doing what's best will get you the farthest.
- No Excuses
- Making excuses is just another way of giving up.
- There are no overnight successes.
- While something may appear to have come up suddenly out of nowhere, there are always a long line of events that lead up to it.
- Be patient with yourself and keep moving forward.
How to Succeed on YouTube
- Branding - be clear about what your videos are about (5sec to show brand)
- Rank your Videos - It is a search engine, check on what people are searching for
- Make shareable videos - would people want to share it? (short is more shareable)
- Be Unique - Be Yourself (The Purple Cow)
- Collaboration - who can you help provide value to their channel in return for a shout out
- Social Media - A great way to share with communities that will like your videos
- Who is your target audience - podcasts, blogs, events - dive deep in those communities
Why do people watch YouTube
- has value / good content
- What is my channel about
- Who is my target audience
- Why are they interested in my channel
- how can I get them to share
- Social media
Have a production formula
- Hook viewer in first 3-7 seconds
- Show bumper
- Main content
- Engage user
- Call to action
- Upload to private
- Customize title, description, thumbnail, tags, transcribe video, etc.
- Then set to public or Schedule
- Don't spam
- make good posts and embed your video
Engage and interact
- Take time to comment on your video
- replay to comments
Evaluate and adjust
- Look at your analytics
- Evaluate how your users find you
- Track your engagement
Look for collaboration opportunities
- Similar Target audience
- Similar popularity
- Similar video quality
Otherwise they make just take your viewers away from you, or not find you interesting at all.
- Batching - Shoot a bunch of videos at once, then edit and put out over time
- Block time - find a regular time to shoot and edit videos
- Assistant - my kids? My wife won't do it... :(
- VAL - Video, Audio, Lighting - make sure your equipment is ready
- Set - a place to shoot (mine is out in the wild)
- Wardrobe - Don't be warring the same thing for each videos
- Video Outline - not a script, not on shoot day
- Shoot Video
- Shoot a Thumbnail Photo
- Shoot B-Roll - voice overs, cuts to second shots, etc.
- Batch produce Social Media photos
- Keywords Based on how much watch time - most important - especially in the 1st week
- Metadata (description, tags, etc.)
- Gear doesn't matter
- Cell Phones work great
- Story is Golden
- Everything else serves the story
- Repetition is the only way to get better
This is about helping to connect a company to people who will buy their products.
Create a Sponsor Proposal:
- Be clear about your demographics
- What audience will you create for them?
- Make your proposal great and professional looking (Follow Industry Standards).
- Description of what you do or who you are (writer, YouTuber, blogger, Speaker, etc.)
- Goals for your sponsors (what you will do for them).
- Educate people about their products
- Expose them to potential buyers
- Increase Brand awareness & Loyalty
- Drive Traffic to Their web-site
- Help them get sales
- Ultimately how will you help their bottom line
- Storytelling (reads like a novel)
- A human story to make an emotional connection
- Write a short novel about your story
- show your humanity.
- Tell them your struggles
- Tell them what you are working on.
- Sponsor benefit ideas
- Award Presentation at an event with speaking opportunity
- Signage and promotion
- Speaking opportunities at your event
- Introduce them to your followers: at events, on your web-site, social media, e-mail, video, etc.
- Sampling their products for them
- on-site sales
- Branding to target audience
- Sponsor Levels and Fees
- Offer different options
- Don't low-ball yourself; big company's won't think your serious if you don't ask for at least $10,000 or more.
- Mention Annually renewable - create expectation that this can be an on-going deal.
- Bundle together everything you will do for them for the year into a single annual package.
- Offer 3 or four levels of sponsorship, from 10K to 100K, or more if it's a big offering.
- Have clear deliverables
- make sure there are no questions on what you will provide for them.
- Yearly Sponsor Reports
- Show them what you have done for them.
- Show how it was beneficial to them.
- Marketing and Promotion
- Tell them how you will market them or their products.
- YouTube Videos
- Blog posts.
- Social Media
- Tell them how you will market them or their products.
- Make a list of potential Sponsor.
- Make sure they fit your demographic.
- Get at least a lit of 10 companies to reach out to.
- Research them thoroughly so you know what they are truly about.
- Send proposal to the right person at the company.
- Marketing director or VP.
- Promotions department
- Media/Press department